The HERStrong New Year 21-Day Challenge
A female-specific weight loss challenge designed exclusively for busy women 40–65. Build strength, fuel your body, and compete for real prizes, all with the support of the HERStrong community.
Registration closes in
January 6th Deadline
Does this sound familiar?
We know how hard it is to put yourself first when you're busy taking care of everyone else.
✕You might be feeling...
- •Low on energy, relying on caffeine just to get through the afternoon.
- •Frustrated by starting and stopping fitness routines over and over again.
- •Confused about what actually works for a woman's body in her 40s, 50s, or 60s.
- •Intimidated by traditional gym culture or extreme "all-or-nothing" diets.
✓But you really want...
- To feel strong, capable, and confident in your own skin again.
- A realistic routine that actually fits into your busy, unpredictable life.
- Support, accountability, and guidance without guilt or pressure.
- To finally build momentum and stick to something that makes you feel good.
Your New Year Reset Starts Here
The HERStrong New Year 21-Day Challenge is a short-term, high-support experience designed to help you build a foundation of strength and healthy habits. It's not about being perfect. It's about being consistent, and winning prizes while you do it.
This is a low-risk, high-reward way to experience everything our HERStrong community has to offer, tailored specifically for women 40–65 to get you moving and feeling energized this New Year.
Start Your Challenge This New YearRegistration closes January 6th
Everything You Need to Succeed
We provide the structure, the plan, and the support. All you have to do is show up.
Female-Specific App (Women 40–65)
21-Day Meal Plan
3x/Week Strength Workouts
Core & Mobility
On-Demand Yoga
Win Real Prizes
How You'll Feel in 21 Days
This isn't just about the scale. It's about taking back your life, your energy, and your confidence.
More Energy
Wake up feeling refreshed and power through your day without the afternoon crash.
Real Strength
Notice how much easier daily tasks become. Carry groceries, play with kids, and move without pain.
Renewed Confidence
Feel proud of yourself for showing up and keeping the promises you make to yourself.
Days to Build Momentum
Your New Year Challenge
"I finally feel like myself again. Stronger, happier, and in control."
Why HERStrong Actually Works
Female-Focused
We understand hormones, changing bodies, and the specific needs of women over 40. No generic bro-science here.
Zero Fluff or Shame
We don't do guilt trips. If you miss a workout, we help you get back on track instead of making you feel bad.
Sustainable Approach
No extreme diets that leave you starving. We teach habits you can maintain for life, not just for 21 days.
Meet Your Support System
Brooke & The HERStrong Team by 360 Fitness
We created HERStrong because we saw too many incredible women putting themselves last. The fitness industry is full of intimidating gyms and unrealistic expectations that just don't fit into the life of a busy mom or professional.
"I get it. I'm a mom, a wife, a business owner and a real person."
With years of experience coaching women, our philosophy is simple: fitness should add to your life, not consume it. I personally check in on you throughout the challenge for questions and support. We're here to provide the structure, the realistic plan, and the warm accountability you need to finally put yourself back on the priority list.
Compete & Win For Your Hard Work
The biggest weight-loss percentage wins. Final weigh-in is sent to Brooke via the app on February 1st.
1st Place: 2 Months Free Membership
The woman with the biggest weight-loss percentage wins two months of free HERStrong membership to keep your momentum going.
2nd Place: 1 Month Free Membership
Second place earns one month of free HERStrong membership. Every bit of effort counts.
Group Points Challenge
Beyond the weigh-in, our group points challenge rewards day-to-day tasks and consistency, so you stay motivated and accountable the whole way through.
Real Women. Real Results.
Don't just take our word for it. Hear from women who've taken on the challenge.
"I joined HERStrong hoping to just get moving again, but I gained so much more. I have the energy to keep up with my grandkids, and I actually look forward to the workouts. The community is incredibly supportive!"
"As a working mom, I always put myself last. This program fits into my crazy schedule perfectly. When I missed a few days, the coaches didn't guilt-trip me. They just helped me get right back on track."
"I've tried every diet and gym membership out there, but nothing ever stuck. The challenge completely changed my mindset. I finally found a routine I can stick with, and I feel stronger than I have in years."
Ready for Your Fresh Start?
Join the HERStrong New Year 21-Day Challenge and give yourself the gift of strength and support this New Year.
21-Day New Year Challenge
Everything included + Challenge Prizes
- Female-Specific App (Women 40–65)
- 21-Day Meal Plan
- 3x/Week Strength + Core/Mobility + Yoga
- Group Points Challenge & Check-Ins
- Chance to Win Free Membership
Live orientation January 6th (direction & meal prep). Challenge runs January 11th to February 1st.
Last day to register is January 6th.
Frequently Asked Questions
Everything you need to know before getting started.
You Deserve to Feel Strong
Stop putting yourself at the bottom of the to-do list. Give us 21 days this New Year, and let us show you how capable and energized you can truly feel.
Get Started This New Year